Health Care Marketing
Berkowitz, E.N. (2002), the essentials of health care marketing. 2nd ed. Jones & Bartlett
This book is crucial for newcomers in the field of health care especially those who will be carrying out their roles in the administrative posts. Consequently, professionals who want to engage in health care may find this book relevant as it provides information which entails successful health care marketing in the most basic terms. Similarly, there are other principles of marketing which are provided in the book which provide distinctions in the various forms of marketing for different fields.
Brezis M (2008). "Big pharmaceutical and health care: unsolvable conflict of interests between private enterprise and public health". Isr J Psychiatry Relat Sci vol. 45 (2): pp. 83–9; discussion 90–4
This journal article is important to the topic of health care marketing as it provides a clear view into the nature of conflicts that surround the public and health service providers in different capacities. Consequently, it provides workable recommendations which are necessary in the industry to ensure that the patients, as well as, other clients benefit considerably from the resolved conflicts.
Cooper, P.D. (1994), Health care marketing: a foundation for managed quality. Jones & Bartlett Learning
This reference is significant to the topic of health care as it gives details on the appropriate foundations of preparing health care marketing strategies which are necessary to come up with successful marketing in the sector. According to this source, the quality of health care is dependent on the nature of strategies that are laid by the marketer prior to the eventual marketing procedure.
Fortenberry, J.L. (2010), Health Care Marketing: Tools and Techniques. Jones & Bartlett Learning
This reference is relevant for the topic on health care marketing as it enables the student to understand the various techniques and tools which can be used to introduce, as well as, maintain health care marketing in the county. Hence it brings about long term changes in the sector which are essential in the health care marketing scenario.
Kimball P. M., Michaeline S. and David P. P. (2009), the need for a social marketing perspective of consumer-driven health care
International Journal of Pharmaceutical and Health Care Marketing. Vol. 3, Iss. 3.pp. 236 – 257
This source of information on health care marketing is relevant to the topic as it generates additional strategies of marketing health care services such as use of social marketing. Social marketing has been known as the most popular form of marketing in the service industry hence the article provides ample details on the exact ways through which the major players in the industry can employ their roles actively to generate an information oriented population.
Sergeant, A. and Wymer, W.W. (2008), The Routledge companion to nonprofit marketing. Routledge
The health care sector is a non-profit making field which incorporates services to the public hence the marketers have to seek ways of creating awareness to the public and at the same time ensure that patients are informed on health care services. This book provides adequate information which distinguishes the various ways of marketing for different fields in a country.