Media Literacy in the Information Age: Current Perspectives
The mass media heavily influences popular culture. The ideas and opinions displayed in the mass media seem to permeate the society’s daily lives. In this text, I look at the relationship between media literacy and the responsible consumption of popular culture as regards to violence.
The media and popular cultures as relates to violence
The media seems to influence a big number of things the society engages in. According to Silverblatt (2007), a large chunk of the society lacks media literacy and as such their ability to evaluate as well as analyze media messages is inhibited. This assertion is echoed by Kubey (2001) who notes that today, most people especially those between the ages of 16-27 do not ask any questions at all as regards what they read, hear or even watch.
Hence a large chunk of those within this age bracket have their every move influenced by the media. It can hence be reliably stated that forms of media advertising such as print advertisement have the real ability o inform as well as influence cases of violence based on their presentation. Silverblatt (2007) notes that due to the huge following the media attracts, its messages that seem to exalt violence almost always elicit a response or a consequence. Violence depiction will hence seem acceptable and be largely be seen as the “cool” way to life.
Kubey (2001) argues that today, individuals must be increasingly vigilant so as to enhance as well as reinforce their ability to question what they read, hear or even watch. Individuals should critically evaluate as well as analyze print advertisement and other forms of media advertisements so as to increase their media experience and in that line develop ways to identify and identify bias and propaganda.
It is important to note that the one of the ethical approaches to the consumption of popular culture as far as the minimization of negative consequences is concerned includes treating the mass media and its various forms as a notion that demands much evaluation and analysis.
Kubey, R. (2001). Media literacy in the information age: current perspectives. Transaction Publishers
Silverblatt, A. (2007). Media literacy: keys to interpreting media. Praeger